{"id":8208,"date":"2021-03-04T17:03:22","date_gmt":"2021-03-04T16:03:22","guid":{"rendered":"https:\/\/nostromo.fr\/Inea\/?p=8208"},"modified":"2021-03-04T17:33:00","modified_gmt":"2021-03-04T16:33:00","slug":"inea-se-dote-dune-mission-et-devoile-sa-nouvelle-identite-visuelle","status":"publish","type":"post","link":"https:\/\/nostromo.fr\/Inea\/inea-se-dote-dune-mission-et-devoile-sa-nouvelle-identite-visuelle\/","title":{"rendered":"IN\u00c9A se dote d\u2019une mission et d\u00e9voile sa nouvelle identit\u00e9 visuelle"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Leader sur le march\u00e9 des bureaux neufs en R\u00e9gions, IN\u00c9A imprime aujourd\u2019hui sa marque \u00e0 travers une nouvelle identit\u00e9 visuelle&nbsp;: logo, charte graphique et site internet \u00e9voluent vers plus de modernit\u00e9, en ligne avec son positionnement aujourd\u2019hui affirm\u00e9 de leader du green building.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nostromo.fr\/Inea\/wp-content\/uploads\/2021\/03\/LOGO-inea_signature_RVB.png\" alt=\"\" class=\"wp-image-8397\" width=\"310\" height=\"210\" srcset=\"https:\/\/nostromo.fr\/Inea\/wp-content\/uploads\/2021\/03\/LOGO-inea_signature_RVB.png 620w, https:\/\/nostromo.fr\/Inea\/wp-content\/uploads\/2021\/03\/LOGO-inea_signature_RVB-300x203.png 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/figure><\/div>\n\n\n\n<p>IN\u00c9A a toujours privil\u00e9gi\u00e9 l\u2019acquisition d\u2019immeubles neufs, performants et durables, dans les principales m\u00e9tropoles r\u00e9gionales fran\u00e7aises.<\/p>\n\n\n\n<p>En 2021, ces convictions fortes se mat\u00e9rialisent \u00e0 travers l\u2019expression d\u2019une mission claire :<\/p>\n\n\n\n<p><strong>\u00ab Contribuer \u00e0 l\u2019essor \u00e9conomique des territoires en favorisant le d\u00e9veloppement d\u2019un immobilier tertiaire durable \u00bb<\/strong><\/p>\n\n\n\n<p>IN\u00c9A r\u00e9affirme ainsi son engagement responsable face aux d\u00e9fis soci\u00e9taux et environnementaux actuels, qui se concr\u00e9tise dans la nouvelle feuille de route RSE 2021-2025 de la soci\u00e9t\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>La nouvelle identit\u00e9 visuelle d\u2019IN\u00c9A refl\u00e8te d\u00e9sormais parfaitement son ADN :<\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>un logo dynamique, dont le trait \u00e9pais du lettrage symbolise la construction et la solidit\u00e9. La couleur, vert kaki, associ\u00e9e au bleu canard, rappelle quant \u00e0 elle l\u2019engagement \u00e9co-responsable de la fonci\u00e8re&nbsp;;<\/li><li>un nouveau site internet (www.fonciere-inea.com), simple, complet et efficace, qui s\u2019articule autour des couleurs de son logo, le vert pour les utilisateurs et le bleu pour les investisseurs. Son ergonomie a \u00e9galement \u00e9t\u00e9 pens\u00e9e pour le rendre parfaitement consultable \u00e0 partir d\u2019un mobile (responsive).<\/li><\/ul>\n\n\n\n<p><strong>Philippe Rosio, Pr\u00e9sident-Directeur g\u00e9n\u00e9ral d\u2019IN\u00c9A<\/strong>, commente&nbsp;: <em>\u00ab&nbsp;Nous avons ressenti le besoin de faire \u00e9voluer notre identit\u00e9 visuelle pour mieux refl\u00e9ter ce que repr\u00e9sente la \u00ab&nbsp;marque&nbsp;\u00bb IN\u00c9A aujourd\u2019hui&nbsp;: la qualit\u00e9 des immeubles, le bien-\u00eatre au travail et les services innovants qui y seront associ\u00e9s.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IN\u00c9A se dote d\u2019une mission et d\u00e9voile sa nouvelle identit\u00e9 visuelle\" width=\"500\" height=\"281\" data-cookieconsent=\"pr\u00e9f\u00e9rences, statistiques, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/qRQYecRcCnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-preferences cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><br><a rel=\"noreferrer noopener\" href=\"https:\/\/nostromo.fr\/Inea\/wp-content\/uploads\/2021\/03\/CP_INEA-mission-et-nouvelle-identite\u0301-visuelle_VF.pdf\" target=\"_blank\">T\u00e9l\u00e9chargez le communiqu\u00e9<\/a><\/p>\n\n\n\n<p>Retrouvez l&rsquo;int\u00e9gralit\u00e9 de la pr\u00e9sentation de nos r\u00e9sultats 2020 ci-dessous<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IN\u00c9A Pr\u00e9sentation des r\u00e9sultats 2020\" width=\"500\" height=\"281\" data-cookieconsent=\"pr\u00e9f\u00e9rences, statistiques, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/-irO_ORe-4s?start=874&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-preferences cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Leader sur le march\u00e9 des bureaux neufs en R\u00e9gions, IN\u00c9A imprime aujourd\u2019hui sa marque \u00e0 travers une nouvelle identit\u00e9 visuelle&nbsp;: logo, charte graphique et site internet \u00e9voluent vers plus de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","hentry","category-communiques"],"acf":[],"_links":{"self":[{"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/posts\/8208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/comments?post=8208"}],"version-history":[{"count":16,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/posts\/8208\/revisions"}],"predecessor-version":[{"id":8434,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/posts\/8208\/revisions\/8434"}],"wp:attachment":[{"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/categories?post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nostromo.fr\/Inea\/wp-json\/wp\/v2\/tags?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}